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ROI calculator

How much revenue is sitting below target?

Your revenue, the size of your sales team, and how many reps are below target. Two minutes, and a model your CFO can check line by line: what lifting those reps towards target is worth.

No email to see your number. Every assumption is on the page, and yours to change.

Your sales team

£

Total revenue over the last 12 months.

Quota-carrying reps. Leave out managers and support roles.

Revenue per repCompany revenue ÷ sales reps£1m
%

Share of reps who missed target over the last 12 months. RepVue puts it at 57% across software sales.

%

Their average attainment, as a % of target. Your CRM or sales dashboard will have it.

The lift

%

Gallup finds the most engaged teams sell 18% more than the least engaged. We assume just over half of that, on reps below target only, and never past target.

Added revenue£1.84m
The maths, in full

Every line your CFO will check.

No black box. The added revenue above comes from these three calculations, using your inputs. Change an input and they update with it.

Revenue per rep

£1,000,000

Company revenue against the size of the team that sells it. The simplest read on sales productivity, and the baseline for everything below.

  1. £40,000,000 ÷ 40 reps = £1,000,000 per rep
  2. 40 reps × 45% = 18 at or above target
  3. 40 reps × 55% = 22 below target, at 70% of it

Your gap to target

£7,904,192

The revenue between where your reps below target land and target itself. The target line is implied from your revenue, counting each rep at target at 100% of it.

  1. 18 + (22 × 70%) = 33.4 reps' worth of on-target output
  2. £40,000,000 ÷ 33.4 = £1,197,605 a rep at target
  3. £1,197,605 × 70% = £838,323 a rep below target
  4. 22 × (£1,197,605 − £838,323) = £7,904,192 gap

Lift on the reps below target

£1,844,311

Recognition tied to real targets shows reps below target exactly what good looks like, and rewards every verified step towards it. Reps already at target aren't counted.

  1. 22 reps × £838,323 = £18,443,114 from reps below target today
  2. £18,443,114 × 10% lift = £1,844,311 added revenue
  3. 70% → 77% of target, closing 23% of the gap

Net return and payback

The business case turns added revenue into gross profit at your margin, then nets it against the PraiseLoop platform and the rewards, which only pay out on verified results. Then it works out your return multiple and the month it pays back.

Get the business case

Where the defaults come from

The lift is deliberately set well below the research, and it's PraiseLoop's modelled estimate, not a measured result. A 90-day pilot, a full quarter of attainment, replaces it with your own numbers.

The CFO business case

Your number is free. The business case is one email away.

Everything above stays open. If you're taking this to finance, get the full pack, built on your inputs and formatted to forward.

  • Net return and paybackAdded revenue turned into gross profit, netted against platform and reward costs, with the return multiple and the month it pays back.
  • Three scenariosConservative, expected and stretch, so finance can stress-test the lift.
  • Three years, with ramp-upImpact building month by month to full run-rate.
  • Your 90-day pilot planSized to your sales team: reps, cost, and what the day-90 report should show.

It opens here straight away, and we email you a copy to forward, with a PDF option. Our team sees your numbers too, so any follow-up starts from your model.

Built on your inputsNet return, scenarios, three years and a pilot plan

Prove it on one sales team in 90 days.

The calculator models it. A pilot measures it: a full quarter of attainment by your CFO report, and if the numbers don't move, you walk.

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