The AI coach for revenue teams

Every manager's hour should go where the revenue is.

PraiseLoop finds the cause of underperformance across your revenue team, coaches the fix, and measures the revenue it brings back.

Your managers get the intelligence, while PraiseLoop transforms underperformance across your sales and customer success teams.

SM
Good morning, Sarah
Week 11 of Q4 · two weeks to close the quarter
Illustrative
Team to target84%+6 pts this month
Meetings booked46+12% on normal
Proposal to close22%-5 pts on normal
Plans running42 working
Your team today, and why8 reps
SASam A.Behind targetFewer proposals closing than his normal. Plan ready for you to agree.
DMDan M.Behind targetOn trackCalls down 30% on his normal. Plan running, day 6.
PKPriya K.Ahead of targetBiggest deal of the quarter closes Thursday. Worth your time.
JLJess L.On trackOn track to hit target with a week to spare.
PraiseLoop is supporting 3 reps today · 2 plans working
Who it's for

Built for revenue teams.

Every team that brings revenue in, keeps it or grows it. Starting with sales and customer success.

Live nowSales teamsTheir numberQuota and pipeline

Proposals that go quiet, meetings booked, and deals without a dated next step.

See it for sales teams
Live nowNext
The problem

Within every revenue team there's underperformance. And within every revenue team, there's a manager dealing with it.

You hired your managers to grow revenue. But most of their week goes on the people who are behind.

Where your managers' week actually goes:

Sitting in on calls

From first pitch to renewal, to get one person over the line

Rewriting the playbook

Talk tracks, sequences and plays that have stopped working

Digging through reports

Working out why the numbers dropped

Testing what sticks

New ideas, new scripts, new incentives

Coaching, again

Before meetings, after them, and the team's method in every 1:1

The impact:

Missed targets and renewals

Managers chase the gap instead of the next deal or renewal.

Overlooked stars

Top performers get the least time, even though they'd bring in the most revenue with it.

Good people walk out

People who don't improve leave, switch off or coast. Then you're hiring again.

Same manager, same team

A different week.

Switch between a typical week today and the same week with PraiseLoop doing the legwork in the background.

Reps who are behindTop performers and big dealsEverything else
Mon
Pipeline review
1:1 with Sam: why he's behind
Rewrite Dan's sequence
Join Omar's pitch
Tue
Sit in on Sam's demo
Pull reports for the team
Team meeting
Coach Dan before his call
Wed
1:1 with Dan
Test a new script
Forecast call
Join Omar's call
Thu
Rework the incentive idea
1:1 with Omar
Priya's big deal
Coach Sam, again
Fri
Reports, again
Forecast
Quick catch-up with Priya
Admin

Example week for a sales manager of eight reps. Not measured data.

How PraiseLoop helps

The manager gets the intelligence. PraiseLoop does the legwork.

PraiseLoop reads the data your team already has and works out why each person's numbers moved. Managers see it all in a few minutes. The coach works through a plan with everyone who needs one, and tells the manager when someone needs a 1:1.

Then it starts again, for everyone who needs it.
A sales team celebrating a win around their desks
“The goal isn't to get every rep to 100%. It's to change their behaviours and help them build better habits. Moving someone from zero to fifty percent is a huge improvement, and now they're part of your mid and top performers.”
AVAsh Vipani, CEO and co-founder, who runs a sales team himself
How it works

One person, three weeks, and proof it worked.

Pick a team and click through what happened. Illustrative

Sam is one of Sarah's eight reps. Click through what happened.

Monday, week 1

PraiseLoop spots the drop

Sam has closed 2 of his last 9 proposals. Over the previous eight weeks he was closing about 4 in 10. Nobody has flagged it yet.

SASam A.Behind targetConversion at proposal: 2 of his last 9, against about 4 in 10 normally
Already using AI?

AI chat tools answer questions. PraiseLoop changes results.

Your managers and reps may already ask an AI tool about their numbers. Here's the difference.

A chat tool like ChatGPT

Waits for you to ask the right question
Only sees what you paste in
Doesn't know each person's normal
Gives advice, then it's down to you

PraiseLoop

Spots the drop on its own, every day
Connected to your team's data all the time
Measures everyone against their own best weeks
Agrees a plan with the manager, supports the person, and checks it worked
Connects to your stack

Works from the data your team already has.

The data's already there. PraiseLoop connects to it, so nobody has extra admin. Already tracking renewals in your CRM? PraiseLoop reads your renewals pipeline the same way it reads new business.

Live today
HubSpotFathom
Coming soon, or connected on request
SalesforceGmailOutlookGoogle CalendarSlackMicrosoft Teams

Live today: HubSpot and Fathom. Other tools connected for each customer as needed.

In pilot with our first sales teams now. Pilots open for customer success teams.

Questions we get asked

Will my managers stop looking after people who are behind?

No. Managers still see everyone on the team and agree every plan. The coach works in steps: a nudge first, then a two-week plan the manager agrees, and only if nothing moves does it ask the manager for a 1:1. The manager stays in charge throughout.

What can reps and CSMs see?

Their own numbers, their coach, their plan and how far they are from target. Check-ins stay private unless they choose to share them.

What do you need from our CRM?

Read-only access to deals, stages, stage history, activity and owners in the pipelines you connect, such as new business and renewals. We don't write anything back to your CRM.

How long does setup take?

Connecting the CRM takes an afternoon. The rest is checking your data and loading targets, which we do with you.

How much does it cost?

Annual plans, priced by team size. Pilots are a fixed fee agreed up front, which comes off your first year if you carry on.

Book a demo

See what's behind your team's missed numbers.

Book 20 minutes. We'll show you how it works, then look at where the gap is costing your team.

A walk-through with example data
Where your managers' time is going today
Whether a 90-day pilot on your own CRM makes sense

Book your demo

No spam, no pressure. We'll reply within 24 hours.