Every rep coached, not just the ones a manager has time for.
Most sales managers don't have time to coach everyone. We built PraiseLoop to fill the gap.
We started out building a recognition product. The more sales teams we spoke to, the clearer it got that the thing they were short of wasn't praise. It was coaching, and time to do it.
So we rebuilt PraiseLoop around a coach that works with every rep, using data the team already has. We started with sales because the numbers are already in the CRM, and you can tell quickly whether something's working.
Customer success came next, for the same reason: renewals and expansion are already tracked.
The team
Ash Vipani
CEO and co-founderHas spent his career selling into enterprise sales teams.
Rosh Patel
COO and co-founderBuilt go-to-market strategies for technology companies before PraiseLoop.
Manjit Johal
CTO and co-founderBuilds the product, from the CRM connections to the coach itself.
PraiseLoop Ltd is a UK company, registered in England and Wales.
Security and data
Your company owns its data. We use it to coach your team and for nothing else.
What we read
Deals, stages, stage history, activity and owners in the pipelines you connect, such as new business and renewals, read-only. Targets and incentive thresholds you give us at setup. Call recordings only if an admin turns it on: each call is read once to pull out next steps and objections, then deleted.
What we don't
The content of emails, or anything outside your CRM and the tools you connect. We don't write back to your CRM either.
Where it's kept
UK or EU data centres. Encrypted in transit and at rest, with access limited to the people who need it.
Your rights
UK GDPR, and a data processing agreement with every customer.
Want to see it on your team?
Book 20 minutes. We'll show you how it works, then look at where the gap is costing your team.